Leon Xiao | Keywords in Play, Episode 15
…in the UK will be lower than the 95.6% disclosure rate that we observed in China last year. Another second research question that we studied was whether loot box prevalence rate has changed in the last two years. We have a previous study from 2019 conducted by Zendle et al., which found that the loot box prevalence rate was 59% on the iPhone platform in the UK. Loot boxes have received a lot of backlash since that time, many players are realizing that these mechanics are problematic and arguably predatory. And we have also had media reports of certain companies…